Cloud infrastructure services continued to be in high demand in Q2 2022. Worldwide spending increased 33% year on year to $62.3 billion, driven by a range...
Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. ...
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to...
A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting...
The leading technology and data-driven customer experience company, Merkle, released its quarterly Performance Media Report last week. Research from the past quarter shows valuable insights into...
There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time...
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in...
“Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou,...
Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a...
Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1...
