Are you considering your B2B marketing budget for the year ahead? Want to discover why social media should take a bigger piece of the pie? The...
Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in...
Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able...
Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes...
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it.
With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for.
If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you can...
Are you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting...
When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads,...
Every digital marketing strategy relies on a number of elements to ensure its success. For a holistic campaign, you’ll need to consider how you’ll approach email...