Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO...
One of the most valuable functions in Google Sheets is the “IF” functions.
You’ve heard the term “managing up.” But do you know what it means? Some articles, like this one from The Wall Street Journal, say managing up...
The demand for websites has increased exponentially. With progressive technologies, the tech industry has redefined the development process. Different web stacks ensure timely delivery and meet...
Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Email marketing and data company Validity has acquired e-commerce platform MailCharts and will integrate the competitive data it provides into Validity’s Everest email platform. What it...
As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to...
Online course creators take a video and upload it to an online service or video hosting platform where it is stored for later use. Video content...
Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known...
