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Facebook was hailed during the Arab Spring revolts, but its reputation was later tarnished – Copyright AFP/File KHALED DESOUKI Joseph BOYLE with Bahira Amin in Cairo...
Earlier this month, LinkedIn held its second annual ‘Spark’ conference, which featured a range of speakers on key topics designed to help LinkedIn members maximize their...
So how accurate are Facebook’s ad targeting options anyway? The platform has made headlines in recent years over its intricate audience targeting process, which learns about...
Google’s adding some new tools for eCommerce brands, including a new ratings program for online shopping experience and additional insights into key product trends to help...
While advertising attribution has always been a thorny path for marketers to navigate, events of the past 18 months have caused a significant upheaval in media...
Are you considering your social media strategy for the year ahead? Want to know if Reddit could be a platform worth your time and effort? The...
It’s been on the horizon for a while, given the evolving usage trends in the app. And now, it looks a step closer to reality, with...
Here’s a new consideration for TikTok marketers. This week, TikTok launched beta testing for ads in search results, which provides another way to reach the TikTok...
So it seems like Facebook and Instagram won’t be shut down in Europe after all. As you may recall, early last month, there was a sudden...
Video marketers take note. While you obviously want to lure as many viewers as you can with your video clips, some tactics on this front can...