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If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But...
Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According to...
Twitter’s 2022 ‘Brand Bracket’ competition is heating up, with the first brands moving through to the next round, and the next set of playoffs now underway....
Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The...
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not...
Customer Satisfaction is the key to the success of any business. When customers get satisfied and happy with the experience they are provided, they become the...
If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand...
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach...
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create...
As it continues to evolve its ad tools, and provide more opportunities for marketers to connect with its growing audience, TikTok has today announced the launch...
