Twitter tests new e-commerce features for tweets

Twitter confirmed it’s testing a new way to display tweets that link out to e-commerce product pages — like products on a Shopify store, for example. With a new Twitter…

Read more »

Walmart to pilot test livestreamed video shopping on TikTok

Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may…

Read more »

Instagram expands shopping on IGTV, plans test of shopping on Reels

Instagram this morning announced the global expansion of its Instagram Shopping service across IGTV. The product, which lets you watch a video then check out with a few taps, offers…

Read more »

Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most…

Read more »

TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…

Read more »

Pinterest launches virtual makeup ‘Try On’ feature, starting with lipstick

A new Pinterest feature will allow users to virtually try on products, starting with lipstick, before they shop from retailers like Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL…

Read more »
e-commerce

Here’s how to modify your e-commerce campaign for B2B and B2C

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to…

Read more »

Hulu is down, appears to be a major outage

Hulu is currently down. We’re not sure why, and neither does Hulu. A stream of tweets complaining about the outage surfaced Sunday morning on the U.S. east coast, but it…

Read more »

Libra’s critics are missing the forest for the trees

But Facebook is probably not the right actor to spearhead this initiative Nik Milanovic 4 days Nik Milanovic Contributor Nik Milanovic is a fintech and financial inclusion enthusiast, with a…

Read more »

Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail

Nooruldeen Agha, has been thinking about what’s next for fashion retail for years. The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always…

Read more »