Instagram adds affiliate and shop features for creators

As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital…

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Instagram launches a new section for shopping product drops

Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz…

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5 predictions for the future of e-commerce

Ethan Choi Contributor Ethan Choi is a partner at Accel, where he invests in SaaS companies that are redefining workflow and collaboration, enterprise automation and e-commerce infrastructure. He also focuses…

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Twitter tests new e-commerce features for tweets

Twitter confirmed it’s testing a new way to display tweets that link out to e-commerce product pages — like products on a Shopify store, for example. With a new Twitter…

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Walmart to pilot test livestreamed video shopping on TikTok

Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may…

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Instagram expands shopping on IGTV, plans test of shopping on Reels

Instagram this morning announced the global expansion of its Instagram Shopping service across IGTV. The product, which lets you watch a video then check out with a few taps, offers…

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Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most…

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TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…

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Pinterest launches virtual makeup ‘Try On’ feature, starting with lipstick

A new Pinterest feature will allow users to virtually try on products, starting with lipstick, before they shop from retailers like Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL…

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e-commerce

Here’s how to modify your e-commerce campaign for B2B and B2C

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to…

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