“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of...
Technology has made the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe...
Social media is a powerful tool for marketers. Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation...
There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. ...
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.
Marketing channels are tools and platforms that brands use to communicate with their audience. If we squeezed the idea of marketing channels into a single picture,...
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it...
Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies,...
Gary Illyes is back on social, not Twitter, but on Mastodon and he asked for examples of URLs that you think should be indexed but instead...
A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization.