Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary....
HTML5 and image creatives uploaded in DV360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the...
Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in...
Merkle this month launched Archie, a campaign reporting tool that unifies performance measurement across media and CRM channels. According to Merkle, Archie achieves results seven times...
Connected TV revenue represented 44% of Telaria’s third quarter revenue, the company reported this week. Connected TV revenue has increased 115% year-over-year to $7.3 million. Telaria’s...
Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasises the commitment to delivering measurable...
Google this week started to change the YouTube Homepage. Google says the new look includes longer video titles and larger, richer thumbnails to give users clearer...
Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on...
Salesforce this week launched a Content Management System (CMS). In Salesforce CMS, uses can create, manage, and deliver content. Salesforce says that their CMS is hybrid...
Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for new campaign types, updates to multi-account...