EMEA leads programmatic on Connected TV advertising
Google Ad Manager researched the performance of 44 of its top TV programmer partners across APAC, EMEA, LATAM, and North America, from Q4 2018 through Q1 2019, and found out…
Google Ads opens a beta for Lead Form Extensions on Search
Google Ads this week opened a beta for the Lead Form Extensions, a new ad extension that enables advertisers to display a form submission directly on Google Search. Lead Form…
Spotify launches Spotify Kids app, first in Ireland
Spotify yesterday launched Spotify Kids, a standalone app designed for kids and families. Spotify Kids is now available in Ireland, in a beta launch, for the users with Premium Family…
Spotify sees slowdown in programmatic growth from 65% Y/Y in Q2 to 48% in Q3
Spotify yesterday reported the financial results for the third quarter of 2019, where it saw a revenue growth of 20% Y/Y. Spotify says the ad supported growth underperformed the expectations…
Facebook adds Search Ads into the Ad Placements
Facebook this month included the ad campaigns using Automatic Placements on the Facebook Search Results. There is a limitation: the feature is only available to English and Spanish search terms….
TVSquared partners with Extreme Reach (ER) to measure TV content served across ad-supported OTT
TVSquared this month announced a partnership with Extreme Reach (ER) to enable advertisers to measure TV content served across ad-supported OTT streaming service. Extreme Reach integration captures all ads, giving…
Microsoft opens a new beta with a redesigned Microsoft Advertising platform
Microsoft Advertising this month opened a new beta with a new redesigned platform. Microsoft is inviting all advertisers to move to the new platform via this form. According to Microsoft,…
U.S. digital advertising revenues reach $57.9 billion on the first half of 2019
IAB this week released the IAB Internet Advertising Revenue Report 2019, revealing that the first 6 months of 2019 registered the highest spend in history for the first half of…
HubSpot adds LinkedIn Lead Gen Form Creation
HubSpot this week added LinkedIn Lead Gen Form creation to the free HubSpot ads tool. LinkedIn Lead Gen Form creation enables advertisers to collect leads from their ads on LinkedIn…