WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this...
IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid requests. The proposal will be presented...
Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand...
Google this month introduced a new limitation on the vignetes. Users will only see this ad format once per hour, and per site. Before, vignettes were...
Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device...
Google last week released worldwide YouTube Mastheads on TV Screens. The YouTube Masthead on TV screens is available worldwide and advertisers can buy the placement on...
Google last weeks rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution, and released as a beta feature....
Google this month announced that it will no longer allow political affiliation to be used to target ads to users or to promote advertisers’ products or...
Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According...
Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering...