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Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject...
Introduction: That’s where marketing automation comes in! Marketers spend most of their time connecting & engaging with prospects and managing customer information. Marketing automation has changed...
So many articles tout the advice to “know your why” that the phrase is now a marketing cliché. And, yup, this article will talk about that...
The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop...
The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new...
If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It...
Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small...
Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may...
Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions...
Did you know that customer retention has been found to be even more critical to your company’s success than customer acquisition? Frederick Reichheld of Bain &...