If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals...
This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for...
Half of marketers say they outsource a content marketing activity. That’s not surprising given about 60% of B2B and B2C marketers operate content marketing teams with...
Google’s John Mueller posted a short post on Twitter that needs to be highlighted. He said “the quality raters guidelines are not guidelines for SEOs though.”...
Google’s John Mueller answered a question about a poor translation on a website. He expanded his answer to address the issue of how Google rates a...
Integrating backend data into digital marketing initiatives is a gamechanger for performance. But what can you do when backend conversion data is unavailable or unreliable? How...
Google’s John Mueller confirmed on the December 31st SEO hangout that if you have multiple versions of your site (on the same domain name), and one...