GroupM media agency Mindshare has promoted Patricia Marange to Executive Director, LA Office Lead and Head of Affiliate Marketing. Marange succeeds Daniele Kohen, who left Mindshare to...
No matter your industry or company size, you’re always looking to bring in more leads. However, finding ways to attract more potential customers isn’t always easy—especially...
Big Tech, under pressure from dwindling profits and falling stock prices, is seeking some of that old startup magic. Meta, the parent of Facebook, recently became...
Looking for new lead gen tactics to add into your digital marketing strategy? This will help – the team from SEMRush have put together a listing...
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the...
Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews. Yelp Cracks Down on...
If you’re a marketer, it’s likely been a very – odd – Q4!
Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search...
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in...
B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they...