“Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou,...
There’s no easy, consistent way to implement agile marketing. At least there hasn’t been until now. We tapped several members of the agile marketing community, from...
Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Born in India, he immigrated to Canada five years...
Every time I use the words “analytics,” “metrics,” or “KPIs” in a discussion about the impact of content, a little voice goes off in my head....
As part of its promotion for its new Adobe Express creation suite, Adobe has partnered with Meta to launch a new ‘Express Your Brand’ training program,...
Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making it...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes...
An influencer marketing strategy involves more than an influencer and a brand. “If you want to have robust outcomes, you need to build a relationship with...
As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without...
