Are you keeping SEO in mind when you go about creating content? With all the various changes in search, including generative AI, which is revamping elements...
A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the...
How much did you spend on content last year? How much should you spend on content this year? You can’t know. Outside of the most abstract...
Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry.
Content marketers spend a lot of time pondering the question, “Will copywriters be replaced by AI?” They often conclude writers don’t need to worry. But you...
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and...
Carefully crafted content is key to leading your customers down the sales funnel. But how do you make sure you’re reaching your target audience with the...
Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.”...
Almost everybody loves best practices. They let you learn what’s worked for someone else. They save you time because you don’t have to do research to...
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